Friday, 11 November 2016

THE LIDDELL FASHION TREND – THE STORY BEHIND THE STORY

“Though the beginning is small, but the end shall be greater”, Job 8.7. This best describes the story of young, adorable, gorgeous Liddell Josephine Maame Esi Pokoo-Aikins

Studying general arts with Elective Mathematics, Economics, Geography and Physics as her electives she never thought of furthering her education to be either a Geographer or an Economist but rather she followed what her dream and passion was Fashion.

As a young girl growing up she watched her mum designing their Christmas dresses for her and other siblings in the house. She loved how “mum” put pieces of cloth together to form a garment to be worn during Christmas and for other important occasions, hence the passion was born.

Fashion was not the dream of a police officer (father) has for his elder daughter. He was very instrumental in what her young adorable Liddell study at High school. “Obey before complain” prevented Liddell to express her passion to her father so she had no option than pursuing general arts.
At Cape Coast Poly still, young Liddell was not matured enough to tell the father fashion was “the love of her life” so she still had to be the listening Daddy’s favourite of pursing Secretarial and Management studies but was “cheating” with her fashion lover behind her father.
“My boss at the National Service Secretariat helped me to push my dreams further to this stage” sweet Liddell said with smiles.

Being the hard-working and favourite service personnel, her boss (Rev Father) loved what she does at work and bought her an industrial sewing machine as her “End of Service Benefit” (ESB).

“Even though I haven’t gotten to where I wanted to be, looking back I think it’s a well-fought battle and I’m satisfied with what I do because it’s my passion”, the Fashion goddess said with a smile.

“God has been my anchor in all these while and he has kept me till today and keep seeing me through because it’s just by his grace and his grace alone is enough for me”, the religious Liddell said.

Liddell recounted how her once “authoritarian” daddy has become so passionate about her dream than herself, “I feel like the boss”.

“He surprises me with raw materials to use for my products and has been very supportive”.
As a young fashion designer, there are a lot of challenges that she faces such as labour force, entering the market with her new designs and financial challenges as well. She also recounted how her trusted friend went away with her money, it was a terrible experience for her.

Liddell now has a fashion school which she trains young people so passionate about fashion. She has a degree in Business Administration from GIMPA and wants to be described as an influential fashion designer someday. She always wants to see smiles on the faces of the less privileged and wants to make an impact wherever she may be.

The next time you step out to that party or wedding just make sure you are dressed in the Liddell style.


 
The writer is a freelance journalist and a political junkie
Twitter: @eArthurAidoo

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